Two national champions moved on emerging markets in the same week, from opposite positions. Geely launched the Monjaro EM-i in Cairo on 29 August, starting the global roll-out of its first hybrid D-SUV. In Istanbul, Togg's board chair confirmed the T6X, a cheaper B-SUV that opens for orders in June 2027.
One company is exporting because its home market is shrinking. The other needs exports because its home market is not big enough.
Geely Is Growing Entirely Outside China
The Monjaro EM-i is the overseas name for the Xingyue L, already sold in Russia, the Middle East, Australia and Latin America with a 2.0T petrol engine and a hybrid. This version is built on the GEA Evo platform, measures 4.8 metres on a 2,845 mm wheelbase, and uses Geely's EM-i Super Hybrid system with a dedicated 1.5TD engine. The Ultra all-wheel-drive version does 0 to 100 km/h in 5.83 seconds. Inside there is Flyme Auto infotainment, Flyme Sound audio and seats with an eleven-layer composite structure Geely calls Marshmallow.
The context matters more than the car. Geely exported 474,228 vehicles in the first half, up 157.6 percent year on year. July exports hit a record 106,663, up 202 percent. Over the same period domestic sales fell 29.1 percent. On 17 August the company raised its full-year export target from 640,000 to 920,000 vehicles and named Latin America and Africa, the region containing Egypt, as a key market with a 200,000-unit goal.
Half-year revenue reached a record 173.6 billion yuan (25.58 billion dollars) with core profit up 46 percent. All of the growth is outside the country that builds the cars.
Togg Has The Opposite Problem
Togg was founded eight years ago after President Erdoğan called for a fully locally funded Turkish passenger car. Vestel Elektronik, Anadolu Group Holding, Turkcell and BMC Otomotiv hold 23 percent each, with the Union of Chambers and Commodity Exchanges of Türkiye taking the remaining 8 percent. None of the five had built a passenger car before, though one of them builds buses.
It now makes the T10X SUV and the T10F fastback in Bursa, and has put around 120,000 vehicles on Turkish roads. The T6X is in final development, priced at about 1.3 million lira (26,936 dollars), with orders and first deliveries both planned for June 2027.
Here is the arithmetic the announcement does not do. Togg sold 39,020 vehicles domestically last year, and 25,848 in the first seven months of this year, up 30 percent. Annualise that and the run rate is roughly 44,000 a year. Board chair Fuat Tosyalı now says the company plans to exceed 200,000 units a year, up from an initial 150,000 target. Industry sources quoted in the same report say a carmaker is unlikely to reach profitability until production runs well into the hundreds of thousands, even with tax breaks and incentives.
So Togg is currently running at about a fifth of its own stated ambition, and comfortably below the threshold its own industry cites for making money. The T6X is not a range extension. It is the volume the business case requires.
What Each One Is Betting
Togg entered Germany last year, chosen partly for the size of the Turkish community there, and Tosyalı says interest has been stronger than expected. The obstacle is financial rather than commercial: Turkish and European banking and vehicle-financing systems differ enough that Togg is still negotiating arrangements with banks. Separately, about 80 percent of service requirements are currently handled remotely through software, and charging operator Trugo continues to expand its network.
Geely's bet is that a hybrid D-SUV sells in markets where charging is thin and fuel is expensive. Togg's bet is that a 26,936-dollar electric B-SUV finds the volume that two premium models could not.
Togg opens orders for the T6X in June 2027, with deliveries beginning the same month.
