Geely

Geely was founded in 1986 by Li Shufu, who began his entrepreneurial journey manufacturing refrigerator parts with money borrowed from his family. What started as a small appliance company in southeastern China would eventually evolve into one of the most influential automotive conglomerates in the world. By focusing on affordability and accessibility, Li Shufu built Geely into a brand that catered to China’s emerging middle class, particularly in tier-3 and tier-4 cities, where consumers soug...