Chery Exeed EX7 Launches From 29200 USD With Brake-by-Wire EMB System

Chery launched the second-gen Exeed EX7 at 199,800 yuan with six trims spanning EREV and BEV. The AWD Ultra ships with an aviation-grade electronic-mechanical brake-by-wire system, the first hydraulic-free retail car under 40,000 USD anywhere.

Chery Exeed EX7 Launches From 29200 USD With Brake-by-Wire EMB System

Chery launched the second-generation Exeed EX7 in China on April 19 across two powertrains and six trims, with prices starting at 199,900 yuan (29,200 US dollars) for the base EREV and climbing to 263,900 yuan (38,400 US dollars) for the top BEV. The headline feature is not the range, the charging speed, or the power output, even though all three are competitive. It is a brake system: Chery is shipping the EX7 AWD Ultra with an electronic-mechanical brake-by-wire setup that replaces the conventional hydraulic stack entirely.

Chery calls it "aviation-grade" EMB, claims a 90-millisecond response time and a 33-meter braking class, and pairs it with a quoted 2.5 percent efficiency gain through optimized energy recuperation. The supplier was not disclosed at launch. What matters is that it is on a production car priced at 236,900 yuan, which makes the EX7 the cheapest retail vehicle anywhere in the world to ship without a hydraulic brake master cylinder.

Two Powertrains, One Platform

The EREV variants pair a 1.5-liter turbocharged gasoline engine working as range extender with a 41.16 kWh LFP battery. The RWD Max produces 227 kW and quotes 245 km of CLTC electric range with 1,520 km of combined range. The AWD versions jump to 377 kW combined and drop to 225 km electric and 1,300 km total, which is the usual tax for a second motor and more power.

The BEV lineup sits on the same platform with an 800-volt architecture. Two battery options: a 77 kWh LFP pack rated at 600 km CLTC, or a 100.26 kWh NMC pack at 726 km CLTC (RWD) or 682 km (AWD Ultra). DC charging takes the pack from 5 to 80 percent in 11.5 minutes, which puts the EX7 in the same charging class as the XPeng G9 and the Zeekr 001.

Variant Battery Range (CLTC) Power Price (yuan/USD)
EREV RWD Max 41.16 kWh LFP 245 km EV / 1,520 km total 227 kW 199,900 / 29,200
EREV AWD Max 41.16 kWh LFP 225 km EV / 1,300 km total 377 kW 213,900 / 31,100
EREV AWD EMB Ultra 41.16 kWh LFP 225 km EV / 1,300 km total 377 kW 236,900 / 34,400
BEV RWD Max 77 77 kWh LFP 600 km 230 kW 213,900 / 31,100
BEV RWD Max 100 100.26 kWh NMC 726 km 230 kW 233,900 / 34,000
BEV AWD Ultra 100.26 kWh NMC 682 km 353 kW 263,900 / 38,400

Compute and Cabin

The interior runs on a 30-inch 6K MiniLED-class central display driven by a Qualcomm 8295P, with a Nvidia Orin-Y handling the ADAS stack and a 23-speaker audio system. The driver-assistance package is branded Falcon 700 and uses 27 sensors for highway navigation and urban assist. Air suspension with continuous damping is standard on the Ultra trims.

Chery flagged a semi-solid-state battery upgrade planned for 2026, without a confirmed launch window. The EX7 platform is built to accept it.

The Uncomfortable Part

Exeed delivered 6,377 vehicles in Q1 2026, down 47.7 percent year-on-year, and sits at roughly 0.2 percent of the Chinese market. Launching the most heavily equipped version of the brand's bestseller in the middle of that slide is either bold or desperate, depending on who you ask. Chery is betting that the EMB feature becomes a dealer conversation starter, that the 800-volt charging on the BEV pulls in buyers cross-shopping the XPeng G9 and Zeekr 001, and that the price point (base EREV at 199,900 yuan) undercuts Denza N7 and Aito M7 on equivalent spec.

First retail deliveries began immediately at Chery-Exeed dealers nationwide. Mass production started in March 2026, so supply on the EREV RWD Max is already building. The EMB Ultra, the variant that will get reviewed by every Chinese auto journalist with access, arrives at dealers in early May. That is the one worth watching.

Based on reporting and imagery from carnewschina.com.