Ferrari named its first electric car the Luce and revealed its interior on February 9, designed by Jony Ive and Marc Newson's LoveFrom studio. The four-door, four-seat grand tourer produces 1,000 hp from a quad-motor setup. Full exterior reveal is scheduled for May 2026 in Rome. Production begins in 2028.
The ride height reportedly sits close to the Purosangue SUV, making the Luce a high-riding GT rather than a low-slung sports car. Ferrari has not disclosed battery capacity, voltage architecture, range, weight, or pricing. For a car two years from production, the missing specs are expected. What's unusual is leading with interior design over engineering.
The Ive Factor
Jony Ive's involvement is the marketing headline, and Ferrari is leaning into it. Ive and Newson designed the interior and exterior simultaneously, which Ive says ensures "consistency between what you see from outside and what you experience inside." The design philosophy emphasizes "simplicity and the inherent beauty of something," language that sounds more Cupertino than Maranello.
The interior reportedly uses tactile controls rather than touchscreens for primary functions, a deliberate rejection of the industry's screen obsession. If true, that's the most Ive thing about the car: obsessing over how physical interaction feels rather than how many pixels the interface has.
1,000 HP in Context
Four motors producing 1,000 hp puts the Luce in hypercar territory on paper. The Rimac Nevera makes 1,914 hp. The Lotus Evija targets 2,012 hp. The Pininfarina Battista claims 1,877 hp. At 1,000 hp, the Luce is the least powerful in that group, but Ferrari rarely competes on peak numbers. The driving experience, the weight distribution, and the brand command a price premium that raw horsepower doesn't explain.
Ferrari hasn't announced pricing, but the company's CEO previously indicated the Luce would cost more than any current Ferrari, suggesting a starting point above the Purosangue's $400,000. At that level, the competition isn't other EVs. It's the question of whether a Ferrari without a combustion engine can still feel like a Ferrari. That question gets answered in May 2026.
