Cupra

CUPRA’s story is one of bold reinvention in the modern automotive world. Officially launched in 2018 as an independent brand spun off from SEAT, CUPRA was born to merge performance, innovation, and emotional design into a new definition of electrified sportiness. The name itself — derived from “Cup Racing” — pays homage to SEAT’s long-standing motorsport division.

From day one, CUPRA positioned itself not merely as a car manufacturer but as a lifestyle brand, combining advan...