Cupra

cupra
History

A brief history about cupra: CUPRA’s story is one of bold reinvention in the modern automotive world. Officially launched in 2018 as an independent brand spun off from SEAT, CUPRA was born to merge performance, innovation, and emotional design into a new definition of electrified sportiness. The name itself — derived from “Cup Racing” — pays homage to SEAT’s long-standing motorsport division.

From day one, CUPRA positioned itself not merely as a car manufacturer but as a lifestyle brand, combining advanced engineering with avant-garde aesthetics. Its debut model, the CUPRA Ateca, marked this transition — a powerful, dynamic SUV that blended everyday practicality with true racing spirit.

In 2020, the CUPRA Formentor became the first model entirely designed and developed by CUPRA, setting a new standard for the brand. With sculpted lines, a minimalist interior, and precise handling, the Formentor embodied CUPRA’s philosophy — sophisticated performance and emotional design united in one form.

The next major leap came in 2021 with the CUPRA Born, the brand’s first fully electric car. Built on Volkswagen Group’s MEB platform, the Born delivered instant torque, sharp styling, and a new kind of sustainable excitement behind the wheel. It proved that performance and responsibility could coexist without compromise.

By 2024, CUPRA had evolved into one of Europe’s most distinctive automotive brands. The launch of the CUPRA Tavascan, a sleek all-electric SUV coupé with over 340 horsepower and more than 500 km of range, defined the company’s vision for the future — electric power wrapped in emotional design.

The same year, CUPRA introduced the Terramar, a plug-in hybrid SUV designed as a bridge between combustion and full electrification. Built in Hungary, it represents the fusion of SEAT’s heritage with CUPRA’s forward-looking identity, carrying the brand deeper into the global premium market.

Beyond cars, CUPRA has embraced culture and collaboration. Partnerships with Kith, participation in Extreme E, and ventures into fashion and technology have extended its influence far beyond the automotive world. These moves reinforce CUPRA’s image as a daring and modern brand that blends sport, sustainability, and creativity.

CUPRA’s design language has also become iconic. Under the leadership of Jorge Díez, the design team in Martorell has created a visual signature defined by bold triangular lighting, illuminated logos, and copper accents that replace traditional chrome — a reflection of both sophistication and rebellion.

Looking ahead, CUPRA’s next chapter begins with the CUPRA Raval, an all-electric urban car set to debut in 2025. Designed and built in Barcelona, it embodies youthful energy, smart mobility, and sustainability. Just as the early pioneers transformed the automobile into an art form, CUPRA stands today as their modern counterpart — fearless, emotional, and determined to redefine the future of performance mobility.