Volvo is scaling up EX60 production at its Torslanda plant in Sweden after retail orders blew past internal forecasts across Europe. Barely a month after the public reveal, over 3,000 orders landed in Sweden alone. Most major European markets are reporting intake well above what Volvo projected internally.
The company is now in talks with labour unions to keep Torslanda open for an extra week during the summer shutdown. If approved, it would be the first time in Volvo's history that the plant skips its traditional summer closure. Customer car production begins in April.
⚡ Faster Than the EX30 Ramp
The order pace is outrunning what Volvo saw with the EX30 after its 2023 reveal. That's a meaningful benchmark: the EX30 sits in a higher-volume segment at a lower price point, which typically translates to stronger early demand. The EX60 is doing it anyway, and with order books open only in Europe. US orders don't open until later this spring.
Three factors are driving the intake. First, pricing: Volvo matched the EX60's sticker to the XC60 plug-in hybrid, removing the "EV premium" argument that still kills conversion rates for most competitors. Second, the Care offer bundles ownership into a simplified package with three years of free home charging included. Third, the car itself. Preliminary WLTP range figures put it at class-leading levels for the mid-size electric SUV segment, and Volvo claims 400 kW peak charging capability, enough for a meaningful range top-up in the time it takes to buy coffee.
What Volvo Isn't Saying
No specific production volume targets were disclosed. "Reviewing our production plans for 2026" is corporate for "we're trying to figure out how many more we can build without compromising quality." Erik Severinson, Volvo's chief commercial officer, framed the demand as a "good problem to have," which is the kind of language executives use when they genuinely didn't expect the numbers they're seeing.
The emphasis on "steady and prudent ramp-up" is worth reading carefully. Volvo got burned by EX30 quality issues during its early production phase. They're clearly trying to avoid a repeat: scaling output without rushing the line. The Torslanda summer extension is a conservative lever to pull. One extra week adds meaningful volume without requiring a second shift or new tooling.
The Competitive Read
The EX60 slots into the segment occupied by the BMW iX3, Mercedes EQC successor, and Audi Q6 e-tron. Matching XC60 PHEV pricing (roughly €55,000 to €65,000 depending on market and trim) while delivering full BEV range and 400 kW charging puts real pressure on German rivals still pricing their electric SUVs at a premium over combustion equivalents.
Europe-only order books also mean Volvo is building a backlog before the US market even enters the picture. If North American demand follows the European pattern, Torslanda's extra summer week may not be enough. Volvo hasn't confirmed whether the EX60 will eventually be produced at additional plants, but the Torslanda-only strategy has a ceiling, and 2026 demand is already testing it.
