Introduction: When Volvo decided to get rid of its old-school, boxy design, it launched the first generation of the S40 in 1995 and then trimmed the 850 model to make the S70 in 1997.

Introduction: When Volvo introduced the R versions for the S70/V70 lineup, it aimed at the sporty Premium segment directly to Audi. BMW was too far, but at least it tried.