Introduction: Following the merger between Daimler-Motoren-Gesellschaft and Benz&Cie, the new board faced a dilemma if they should build expensive or affordable cars, and the board went for the latter.

Introduction: After Daimler-Motoren-Gesellschaft and Benz&Cie merged, the board had to decide if they should build luxury cars or just popular vehicles like everybody else.

Introduction: When Daimler-Motoren-Gesellschaft and Benz&Cie merged, the new company faced a serious dilemma: either build expensive, luxury cars or mass-market, affordable ones.

Introduction: Following the merger between Daimler-Motoren-Gesellschaft and Benz&Cie. , the new management faced the task of creating a standardized and modernized product range.