ram trucks
A brief history about ram trucks:
RAM Trucks emerged as a standalone brand in 2009, following Chrysler Group’s restructuring under the Fiat Group. This move separated Dodge’s performance and passenger vehicles from its pickup truck lineup, allowing RAM to focus exclusively on utility, durability, and capability. The first official RAM-branded vehicles arrived with the 2011 model year, marking the start of a new chapter for one of America’s most iconic truck families.
The decision to establish RAM as an independent brand was driven by a desire to sharpen its identity and appeal directly to professional truck owners and commercial buyers. While Dodge had long built its reputation on muscle cars and style, RAM would prioritize performance, towing capacity, and practicality for “real truck customers.” The transition was largely marketing-focused, as the trucks retained their engineering excellence and bold design language that had already made them popular in North America.
The RAM name itself has deep historical roots. It first appeared in 1981, when Dodge rebranded its line of pickup trucks to emphasize ruggedness and strength. The signature ram’s-head logo, which once represented Dodge vehicles, became the symbol of the new RAM brand, embodying toughness and determination. Since then, RAM has continued to evolve its heritage of durability and innovation.
The modern RAM lineup covers a wide range of vehicles designed for both work and leisure. Its core offerings include full-size pickup trucks such as the RAM 1500, heavy-duty models like the 2500 and 3500, and specialized chassis cab and cargo configurations. RAM also operates a dedicated commercial division, providing vehicles tailored to businesses and fleet operations, including customized upfits and vocational solutions.
Under Fiat and later Stellantis leadership, RAM has invested heavily in advanced engineering and interior refinement, setting new benchmarks in the pickup segment. The RAM 1500, for example, has been praised for its combination of luxury, capability, and technology, earning multiple “Truck of the Year” awards from major automotive publications. Features like air suspension, mild-hybrid eTorque systems, and cutting-edge infotainment have helped the brand attract both loyal professionals and new customers seeking comfort without sacrificing strength.
RAM’s commitment to performance extends beyond the road. The brand made headlines with the release of the RAM 1500 TRX, a high-performance off-road pickup equipped with a supercharged V8 engine delivering over 700 horsepower. The TRX became an instant icon, dominating desert racing events and proving that capability and speed could coexist in a full-size truck.
In motorsports, RAM trucks have appeared in off-road racing and towing competitions, showcasing their endurance and engineering reliability. The brand has participated in events such as the Baja 1000 and off-road rally championships, where its vehicles are tested in some of the harshest conditions on Earth. These efforts have reinforced RAM’s image as a manufacturer that builds trucks for both power and precision.
Today, RAM continues to expand its presence worldwide, focusing on sustainability and electrification. The upcoming RAM 1500 REV, the brand’s first all-electric pickup, represents a major milestone in adapting to the future while preserving its legendary toughness.
From its roots as part of Dodge’s truck heritage to its rise as a global nameplate, RAM has built a legacy defined by strength, innovation, and relentless pursuit of excellence. Whether on the job site, in the desert, or on the open highway, RAM remains a true symbol of American power and engineering mastery.
Current Models
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