polestar

A brief history about polestar: Polestar is a Swedish automotive brand that stands at the forefront of performance-oriented electric mobility. Its roots trace back to the mid-1990s, when it began as *Flash Engineering*, a racing team founded by Jan “Flash” Nilsson to compete in the Swedish Touring Car Championship. The team quickly became Volvo’s official motorsport partner, and in 2005 it was renamed *Polestar Racing*. Over time, its expertise in high-performance engineering attracted Volvo’s attention beyond the racetrack.

In 2009, Polestar collaborated with Volvo to create limited-edition performance vehicles and tuning packages under the *Polestar Performance* badge. These models, such as the Volvo S60 and V60 Polestar, blended Scandinavian design with track-tested dynamics, helping to establish Polestar’s reputation for combining efficiency, refinement, and power. This growing success led to Volvo’s full acquisition of Polestar in 2015, signaling a strategic move to bring its performance and innovation capabilities in-house.

A major turning point came in 2017, when Polestar was relaunched as a standalone premium electric vehicle manufacturer, jointly owned by Volvo Cars and its parent company, Geely Holding Group. The new Polestar brand was positioned to push the boundaries of design, technology, and sustainability within the electric car segment. Its debut model, the *Polestar 1*, unveiled in 2019, was a limited-production plug-in hybrid coupe featuring a carbon-fiber body and an impressive 600 horsepower. It symbolized a bridge between the brand’s high-performance legacy and its all-electric future.

Later in 2019, Polestar introduced its first fully electric production model, the *Polestar 2*. Designed as a premium fastback sedan, it competed directly with Tesla’s Model 3 and reflected the company’s commitment to minimalist Scandinavian aesthetics and advanced digital integration, including a groundbreaking infotainment system powered by Google’s Android Automotive OS. The Polestar 2 quickly became a benchmark for the new generation of EVs combining style, technology, and sustainability.

The *Polestar 3*, launched in 2022, marked the brand’s entry into the luxury electric SUV segment. Built on a shared platform with Volvo, it featured dual motors, advanced driver assistance systems, and sustainable interior materials, reflecting Polestar’s mission to reduce its carbon footprint while maintaining top-tier performance. It was followed in 2023 by the *Polestar 4*, a sleek electric crossover that redefined conventional design with the bold removal of the rear window in favor of a digital rear-view display, emphasizing innovation and futuristic vision.

Beyond its vehicles, Polestar has become a symbol of the shift toward sustainable performance. The company has announced ambitious plans to create a fully climate-neutral car, the *Polestar 0*, by 2030, eliminating emissions throughout the entire production process rather than relying on offsets. This initiative underscores its role as a technology-driven pioneer focused on responsible innovation.

Today, Polestar continues to evolve as one of the most forward-thinking brands in the automotive industry. With its blend of Scandinavian design, electric power, and sustainability, it stands as a global reference for the future of premium performance vehicles. From its racing heritage to its cutting-edge EVs, Polestar represents a modern expression of clean energy, craftsmanship, and intelligent design.

Current Models

Browse through this polestar’s current models below and explore their specifications