Plymouth

Plymouth was created in 1928 as a mass-market sub-brand of Chrysler, designed to compete directly with Ford and Chevrolet during a time when Chrysler’s vehicles were positioned in the higher price segment. Walter Chrysler had acquired the Maxwell-Chalmers company in the early 1920s and used its production facilities to launch his own automotive empire. Realizing that his premium cars could not match Ford and Chevrolet’s sales volumes, Chrysler developed Plymouth as a lower-priced alternative t...