plymouth

A brief history about plymouth: Plymouth brand 1928 - 2001

Creating a mass-market sub-brand was something daring in the '20s, but Walter Chrysler believed that thus his company would have a better chance against Ford and Chevrolet. Moreover, Chrysler automobiles were just too expensive to sell in larger numbers than its main competitors.

Walter Chrysler bought the Maxwell-Calmers car brand in the early '20s and launched the Chrysler brand in 1925 based on the assembly lines of the forme ... Read full history...