pininfarina
A brief history about pininfarina:
Pininfarina is one of the most prestigious names in automotive design and engineering, recognized worldwide for its timeless elegance and innovation. Founded in 1930 by Battista “Pinin” Farina in Turin, Italy, the company began as *Carrozzeria Pinin Farina*, specializing in designing and building custom bodies for luxury and sports cars. From the beginning, Pininfarina established itself as a pioneer in combining aesthetics with aerodynamics, crafting cars that were as beautiful as they were functional.
Throughout the 20th century, Pininfarina became synonymous with Italian automotive excellence. The studio collaborated with some of the most iconic brands in the world, including Ferrari, Alfa Romeo, Maserati, and Peugeot. Its designs helped define an era of automotive art, influencing the global perception of what a sports car should look like. Models such as the Ferrari 250 GT, Alfa Romeo Spider, and Peugeot 504 Coupe bear the unmistakable touch of Pininfarina’s design philosophy—clean lines, balance, and harmony between form and performance.
Beyond its collaborations, Pininfarina also played a key role in advancing car manufacturing techniques. The company introduced new aerodynamic testing methods and lightweight construction principles that became standard across the industry. Its wind tunnel, inaugurated in 1972, was among the most advanced in Europe and served both its own clients and external manufacturers seeking aerodynamic excellence.
In the late 20th and early 21st centuries, Pininfarina expanded beyond car design to industrial and architectural projects, applying its design expertise to trains, yachts, furniture, and even skyscrapers. Despite facing financial difficulties, the company’s reputation remained intact, and in 2015 it was acquired by the Mahindra Group of India. This partnership gave Pininfarina a new foundation to enter the electric mobility era while maintaining its legacy of Italian craftsmanship.
Under the new ownership, Pininfarina transitioned from being solely a design house to a fully independent automaker. Its first original car, the Pininfarina Battista, unveiled in 2019, marked a historic shift. The Battista is an all-electric hypercar producing nearly 1,900 horsepower, capable of accelerating from 0 to 100 km/h in less than two seconds. It embodies the perfect balance between extreme performance and refined beauty, staying true to the brand’s design roots while embracing sustainability and technology.
In 2023, Pininfarina introduced the B95, a fully electric, open-top roadster that combines cutting-edge engineering with sculptural artistry. Inspired by classic speedsters but powered by the same high-performance electric platform as the Battista, the B95 is positioned as a collector’s masterpiece and a showcase of the brand’s evolving design language.
Today, Pininfarina stands at the intersection of art, performance, and innovation. It continues to define the future of luxury mobility, blending Italian design heritage with advanced electric technology. From the hand-crafted Ferraris of the past to the zero-emission hypercars of the present, Pininfarina remains a symbol of automotive beauty and visionary design.
Current Models
Browse through this pininfarina’s current models below and explore their specifications