Mercedes-Amg History

Mercedes-AMG stands today as one of the most prestigious performance divisions in the automotive world, a name synonymous with speed, precision, and engineering excellence. Its story began in 1967, when two former Mercedes-Benz engineers, Hans Werner Aufrecht and Erhard Melcher, founded AMG Motorenbau und Entwicklungsgesellschaft. The name AMG originates from their initials and Aufrecht’s birthplace, Großaspach. What started as a small independent workshop would soon grow into one of the most respected performance brands on the planet.

Initially, AMG specialized in enhancing standard Mercedes-Benz cars to make them more powerful and competitive on the racetrack. Their early success came with the now-legendary Mercedes-Benz 300 SEL 6.3, which they transformed into a racing machine affectionately nicknamed the “Red Pig.” The car gained fame after competing at the 1971 Spa 24 Hours and other endurance events, showcasing AMG’s ability to turn luxury sedans into motorsport legends.

As the years went on, AMG expanded its expertise from racing to high-performance road cars, producing modified versions of Mercedes models like the S-Class, E-Class, and C-Class. Their partnership with Mercedes deepened in the 1980s when AMG began supporting the brand’s efforts in the German Touring Car Championship (DTM), contributing to a series of victories that elevated both names in the world of motorsport.

In 1990, the collaboration became official when Mercedes-Benz and AMG signed a formal partnership agreement. This marked a turning point, allowing AMG to sell its vehicles directly through Mercedes dealerships and operate as the brand’s official performance arm. What began as an independent tuning firm had now become a key part of Mercedes-Benz’s identity, combining luxury craftsmanship with racing-inspired performance.

Over the past three decades, AMG has evolved into a standalone manufacturer within the Mercedes-Benz Group. Its portfolio now includes more than twenty models, ranging from the compact A-Class AMG to the GT 4-Door Coupé and powerful SUVs. Each AMG vehicle features exclusive engines, enhanced aerodynamics, and refined design elements that distinguish them from their standard counterparts. Many models even receive unique platforms and engineering solutions developed entirely by AMG.

Every AMG engine is assembled by hand in Affalterbach, Germany, following the company’s “One Man, One Engine” philosophy. Each power unit is built start to finish by a single master technician, whose signature appears on a plaque atop the engine. This artisanal approach, combined with state-of-the-art technology, ensures both reliability and individuality in every AMG-built car.

AMG’s influence extends beyond Mercedes itself. The division has provided engineering expertise to manufacturers such as Pagani and Aston Martin, helping develop some of the most exclusive performance vehicles in the world. At the same time, its involvement in motorsport continues to define its legacy. Since 2011, the Mercedes-AMG Petronas Formula One Team has dominated the sport, securing multiple consecutive Constructors’ and Drivers’ Championships and setting new standards for hybrid racing performance.

Today, AMG stands as the benchmark for German performance engineering, rivaled only by BMW’s M division and Audi’s RS line. It represents the perfect fusion of luxury and power, bringing racing technology to everyday roads while maintaining the refinement that defines Mercedes-Benz. From handcrafted engines to Formula 1 victories, AMG continues to embody the relentless pursuit of performance that began more than half a century ago in a small workshop in Germany.

Mercedes-Amg

Current Models

Mercedes-Amg Cle Cabriolet

Mercedes-Amg E-Class Estate

Mercedes-Amg Cle Coupe

Mercedes-Amg C-Class Wagon

Mercedes-Amg One

Mercedes-Amg Eqe

Mercedes-Amg Eqe Suv

Mg Mg 4

Mercedes-Amg Sl-Class

Mercedes-Amg Eqs

Mg Mg 5

Mg Marvel R

Mercedes-Amg Glb

Mg Hs

Mercedes-Amg Gt 4-Door Coupe

Mercedes-Amg Cls-Class

Mercedes-Amg E-Class Cabriolet

Mercedes-Amg E-Class Coupe

Mercedes-Amg G 63

Mercedes-Amg S-Class Coupe

Mg Zs

Mercedes-Amg E-Class

Mercedes-Amg Gls- Class

Mercedes-Amg Cla-Class

Mercedes-Amg Glc Coupe

Mercedes-Amg Gt Roadster

Mercedes-Amg C-Class Coupe

Mercedes-Amg Glc-Class

Mercedes-Amg S-Class Cabriolet

Mercedes-Amg Slc

Mercedes-Amg Gle Coupe

Mercedes-Amg Cla Shooting Brake

Mercedes-Amg Gt Coupe

Mercedes-Amg C-Class

Mercedes-Amg C-Class T-Modell

Mercedes-Amg A-Class

Mercedes-Amg Gla

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Mg Mg 6

Discontinued Models

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Mercedes-Amg C-Class Cabriolet

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Mg Xpower

Mg Zr 3 Doors

Mg Zr 5 Doors

Mg Zs Hatchback

Mg Zs Sedan

Mg Zt

Mg Zt-T

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