Lada

Lada’s story began in the 1960s with the creation of a large automobile plant born from a collaboration between the Soviet Union and Italy. The factory was built on the banks of the Volga River and became the foundation for the nearby city of Togliatti, named after the Italian communist leader Palmiro Togliatti. What started as an industrial experiment quickly evolved into one of the Soviet Union’s most ambitious projects, producing cars designed to serve as affordable, durable transportation ...