dodge

A brief history about dodge: Dodge is one of the most recognizable names in American automotive history and a brand synonymous with raw power, bold design, and muscle car culture. Founded by John Francis Dodge and Horace Elgin Dodge in 1901, the company began as the Dodge Brothers Bicycle & Machine Factory in Detroit, Michigan. Their engineering expertise quickly drew attention from early automakers, and they soon became major suppliers of engines and parts for brands like Ford. In 1914, the brothers took a decisive step forward, launching the Dodge Brothers Motor Vehicle Company and introducing their first car — a sturdy, well-engineered vehicle that offered modern conveniences like an electric starter, outclassing the Ford Model T.

Dodge’s early success was meteoric. By 1917, the company had already diversified into truck production, supplying reliable vehicles to the U.S. Army during World War I. After the Dodge brothers passed away in the 1920s, the company changed ownership several times, eventually being acquired by the Chrysler Corporation in 1928. Under Chrysler, Dodge grew into a household name, producing sedans, trucks, and eventually the high-performance models that would define an entire automotive era.

The 1960s and 1970s marked the golden age of Dodge. With models like the Charger, Challenger, and Coronet, the brand became an icon of the American muscle car movement. The 1968 Charger R/T gained worldwide fame when it appeared in the Steve McQueen film Bullitt, featuring one of the most legendary car chases ever filmed. Later, the Charger Daytona became the first NASCAR vehicle to break 200 mph, solidifying Dodge’s legacy in racing history. The brand also dominated drag strips with the Super Bee and Dodge Dart, earning the loyalty of car enthusiasts across generations.

After periods of restructuring and the Chrysler mergers that followed, Dodge reinvented itself in the modern era. Today, it stands under the Stellantis Group and has returned to its performance roots. The brand’s revival began with the Challenger Hellcat and Charger SRT Hellcat, equipped with supercharged V8 engines exceeding 700 horsepower, reclaiming Dodge’s title as the king of American muscle. The Dodge Demon 170, unveiled in 2023, pushed the limits even further — a street-legal monster capable of over 1,000 horsepower, making it one of the fastest production cars in history.

In recent years, Dodge has also embraced electrification while preserving its heritage of aggression and performance. The Dodge Charger Daytona SRT EV Concept, presented in 2024, introduced an electric muscle car with the brand’s signature roar simulated through a system called the Fratzonic Chambered Exhaust, maintaining the visceral experience fans love. This bold step marked Dodge’s transition into the electric age without compromising on identity.

Dodge’s cultural impact extends far beyond the streets and racetracks. Its cars have starred in countless movies and TV shows, from The Fast and the Furious series — where Dom Toretto’s black 1970 Dodge Charger R/T became a symbol of family and power — to The Dukes of Hazzard, which turned the orange General Lee Charger into a television legend. The brand’s vehicles continue to appear in modern productions like John Wick, Transformers, and Need for Speed, proving that Dodge’s legacy remains deeply ingrained in entertainment and popular culture.

In motorsports, Dodge has achieved numerous victories, from NASCAR championships to NHRA drag racing titles, cementing its name among the greats. The Challenger and Charger SRT models dominate drag strips worldwide, and the brand’s performance division, Dodge Power Brokers, now builds factory-certified race-ready models. These efforts have earned Dodge multiple “Performance Brand of the Year” awards from J.D. Power and other organizations.

Today, Dodge represents more than just muscle cars — it embodies American defiance, craftsmanship, and adrenaline. As it enters a new electrified era, the brand remains committed to its motto: “Domestic. Not Domesticated.” Whether it’s a roaring Hellcat or a silent electric Charger, Dodge continues to stand as a symbol of unapologetic performance and timeless automotive passion.

Current Models

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