Volkswagen

Brand History

The story of Volkswagen, often referred to as the “People’s Car,” began on May 28, 1937, with the creation of the company “Gesellschaft zur Vorbereitung des Deutschen Volkswagen mbH.” A year later, it was renamed “Volkswagenwerk GmbH,” with headquarters established in Wolfsburg, a city built specifically to house workers for the new Volkswagen plant. The company’s mission was to mass-produce an affordable car for the average German citizen, a vision championed by Adolf Hitler and engineered by Ferdinand Porsche.

However, World War II disrupted these plans as the factory shifted its production to military vehicles and armaments for the German army. After the war, the Wolfsburg plant came under Allied, specifically British, control. Under the guidance of British Army Major Ivan Hirst, Volkswagen resumed production, focusing on the Type 1 model, later known around the world as the Beetle.

Early international sales were disappointing, but innovative advertising campaigns helped transform the Beetle into a global phenomenon, particularly among younger buyers. Between 1945 and 1955, Volkswagen reached the milestone of one million vehicles produced. Around the same time, the company introduced the Type 2, a multipurpose van affectionately known as the “VW Bus” or “Bully,” which became an icon of freedom and counterculture in later decades.

Throughout the 1960s and 1970s, the Beetle remained a top-selling vehicle despite its aging design. Its reliability, ease of maintenance, and fuel efficiency kept it popular across generations. On February 17, 1972, Volkswagen celebrated the production of over 15 million Beetles, surpassing the Ford Model T as the best-selling car in history—a record the model held for decades and one that cemented Volkswagen’s place in automotive history.

By the early 1970s, however, Volkswagen faced the need to modernize. The Beetle’s design was becoming outdated, and consumer expectations were shifting. The company turned to Audi/Auto Union, which it had acquired in the 1960s, for expertise in front-wheel-drive systems and water-cooled engines. This partnership marked the beginning of a new era of innovation for Volkswagen.

In 1974, Volkswagen launched the Golf, a compact hatchback that became an instant success. Known as the Rabbit in North America, the Golf revived the company’s fortunes and redefined the brand’s image. That same year, Volkswagen also introduced the Scirocco, a sporty coupe aimed at performance enthusiasts. Two years later, the Polo was launched to serve the growing small-car market, achieving widespread success across Western Europe.

The 1980s marked a period of expansion and consolidation. Volkswagen improved its existing models and expanded its portfolio by acquiring other European automakers, including the Spanish brand SEAT and the Czech manufacturer Škoda Auto. These acquisitions broadened the company’s reach and reinforced its presence in new markets.

In the 1990s, Volkswagen began repositioning its brands within the group. Audi emerged as a premium marque competing directly with BMW and Mercedes-Benz, while Volkswagen itself focused on building high-quality vehicles for the mainstream market. During this period, Volkswagen launched several new generations of its core models and introduced more luxurious vehicles, such as the Touareg SUV, which combined off-road capability with premium refinement.

In the modern era, Volkswagen has continued to push boundaries in technology, design, and sustainability. The company has made significant strides in reducing CO2 emissions and improving fuel efficiency, not only through advancements in gasoline and diesel engines but also through the development of hybrid and electric powertrains. With a commitment to innovation and environmental responsibility, Volkswagen continues to shape the future of mobility while honoring its legacy as the carmaker for the people.

Current Models

56 models
VOLKSWAGEN ID.7 GTX Tourer

Volkswagen Id.7 Gtx Tourer

2024 – Present Large
VOLKSWAGEN ID.3 GTX

Volkswagen Id.3 Gtx

2024 – Present Compact
VOLKSWAGEN ID.7 Tourer

Volkswagen Id.7 Tourer

2024 – Present Large
VOLKSWAGEN ID.7

Volkswagen Id.7

2023 – Present Medium
VOLKSWAGEN ID. Buzz

Volkswagen Id. Buzz

2023 – Present Lower Premium
VOLKSWAGEN ID.5 GTX

Volkswagen Id.5 Gtx

2021 – Present Compact SUV
VOLKSWAGEN Taigo

Volkswagen Taigo

2021 – Present Crossover
VOLKSWAGEN Jetta GLI

Volkswagen Jetta Gli

2021 – Present Compact
VOLKSWAGEN Touareg R

Volkswagen Touareg R

2020 – Present Large SUV
VOLKSWAGEN ID.3

Volkswagen Id.3

2020 – Present Compact
VOLKSWAGEN Arteon Shooting Brake

Volkswagen Arteon Shooting Brake

2020 – Present Large
VOLKSWAGEN Nivus

Volkswagen Nivus

2020 – Present Small SUV
VOLKSWAGEN ID.4

Volkswagen Id.4

2020 – Present Medium SUV
VOLKSWAGEN T-Roc R

Volkswagen T-Roc R

2019 – Present Crossover
VOLKSWAGEN T-Roc Cabriolet

Volkswagen T-Roc Cabriolet

2019 – Present Crossover
VOLKSWAGEN Atlas Cross Sport

Volkswagen Atlas Cross Sport

2019 – Present Medium SUV
VOLKSWAGEN up! GTI

Volkswagen Up! Gti

2018 – Present Mini
VOLKSWAGEN T-Cross

Volkswagen T-Cross

2018 – Present Small SUV
VOLKSWAGEN Atlas

Volkswagen Atlas

2017 – Present Crossover
VOLKSWAGEN Arteon

Volkswagen Arteon

2017 – Present Medium
VOLKSWAGEN Tiguan Allspace

Volkswagen Tiguan Allspace

2017 – Present Large SUV
VOLKSWAGEN Golf R Variant

Volkswagen Golf R Variant

2015 – Present Compact
VOLKSWAGEN Passat Variant GTE

Volkswagen Passat Variant Gte

2015 – Present Medium
VOLKSWAGEN Passat GTE

Volkswagen Passat Gte

2015 – Present Medium
VOLKSWAGEN Golf GTD Variant

Volkswagen Golf Gtd Variant

2015 – Present Compact
VOLKSWAGEN Transporter Kombi

Volkswagen Transporter Kombi

2015 – Present Medium MPV
VOLKSWAGEN Golf Alltrack

Volkswagen Golf Alltrack

2014 – Present Compact
VOLKSWAGEN Golf Sportsvan

Volkswagen Golf Sportsvan

2014 – Present Compact
VOLKSWAGEN e-Golf

Volkswagen E-Golf

2014 – Present Compact
VOLKSWAGEN e-UP!

Volkswagen E-Up!

2013 – Present Small
VOLKSWAGEN Polo BlueGT

Volkswagen Polo Bluegt

2013 – Present Small
VOLKSWAGEN Passat Alltrack

Volkswagen Passat Alltrack

2012 – Present Medium
VOLKSWAGEN up!

Volkswagen Up!

2012 – Present Mini
VOLKSWAGEN Vento

Volkswagen Vento

2010 – Present Small
VOLKSWAGEN Amarok

Volkswagen Amarok

2009 – Present Midsize Pickup
VOLKSWAGEN Scirocco R

Volkswagen Scirocco R

2009 – Present Compact
VOLKSWAGEN Polo GTI

Volkswagen Polo Gti

2005 – Present Compact
VOLKSWAGEN Caddy

Volkswagen Caddy

2005 – Present Compact
VOLKSWAGEN Multivan

Volkswagen Multivan

2003 – Present Large MPV
VOLKSWAGEN Touran

Volkswagen Touran

2003 – Present Small MPV
VOLKSWAGEN Sharan

Volkswagen Sharan

1996 – Present Large MPV
VOLKSWAGEN Polo Sedan

Volkswagen Polo Sedan

1996 – Present Small
VOLKSWAGEN Polo 5 Doors

Volkswagen Polo 5 Doors

1994 – Present Compact
VOLKSWAGEN Golf Variant

Volkswagen Golf Variant

1993 – Present Compact
VOLKSWAGEN Jetta / Vento / Bora

Volkswagen Jetta / Vento / Bora

1992 – Present Compact
VOLKSWAGEN Scirocco

Volkswagen Scirocco

1977 – Present Compact
VOLKSWAGEN Golf GTI / GTD / GTE

Volkswagen Golf Gti / Gtd / Gte

1976 – Present Compact
VOLKSWAGEN Golf 5 Doors

Volkswagen Golf 5 Doors

1974 – Present Compact
VOLKSWAGEN Passat Variant

Volkswagen Passat Variant

1974 – Present Medium

Discontinued Models

28 models

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