qoros

A brief history about qoros: Qoros Auto Co., Ltd. is a Chinese automobile manufacturer based in Shanghai, established as a joint venture between Chery Automobile and Israel Corporation, each holding a 50% stake. The company was founded in December 2007 under the name *Chery Quantum Automotive Corporation (CQAC)*, and later rebranded to Qoros Auto Co., Ltd. in November 2011. The name “Qoros” was created to symbolize quality—the “Q” representing excellence and the “oros” resembling the Greek word “chorus,” suggesting harmony and the union of multiple voices, reflecting the company’s international identity.

From the start, Qoros aimed to position itself as a modern, globally competitive brand capable of meeting European safety and design standards. In December 2011, the company released renderings of its first prototype, and by March 2013 it presented its first pre-production vehicle, the *Qoros 3 Sedan*, at the Geneva Motor Show. This debut marked the first time a Chinese manufacturer introduced a car at one of Europe’s most prestigious automotive events, signaling Qoros’ ambition to compete with established global players.

The *Qoros 3* was developed with input from experienced international engineers and designers, many of whom came from major European automakers. Built on a newly developed modular platform, the sedan achieved a five-star Euro NCAP safety rating—the first for any Chinese car manufacturer—immediately gaining credibility in Western markets. Its design combined European aesthetics with precise build quality, distinguishing it from earlier Chinese vehicles that were often criticized for inconsistent manufacturing standards.

Following the success of the *Qoros 3 Sedan*, the company expanded its lineup with models such as the *Qoros 3 Hatchback* and *Qoros 3 City SUV*. These vehicles aimed to capture younger urban buyers seeking style, safety, and connectivity. Qoros also invested heavily in digital integration, introducing infotainment systems with touchscreen interfaces and early smartphone connectivity features, placing the brand at the forefront of China’s push toward connected cars.

Qoros entered motorsport to strengthen its engineering expertise and brand image. The company participated in touring car competitions and supported development programs that tested the performance and reliability of its vehicles under demanding conditions. These racing efforts reinforced Qoros’ engineering credentials and demonstrated its commitment to continuous improvement and innovation.

Despite strong early reception in Europe and impressive safety achievements, Qoros faced challenges with brand recognition and distribution outside China. High production costs and limited consumer awareness restricted its expansion. However, its emphasis on quality manufacturing and global standards influenced the broader Chinese automotive industry, helping raise expectations for domestic car design and engineering.

In the following years, Qoros shifted its strategy toward electric and hybrid vehicle development, aligning with China’s growing emphasis on sustainable mobility. Leveraging new partnerships and research collaborations, the company began investing in next-generation drivetrains, autonomous systems, and connected services to remain competitive in the evolving automotive landscape.

Today, Qoros stands as a symbol of China’s ambition to bridge the gap between domestic innovation and international standards. Its early success in achieving world-class safety ratings, refined design, and competitive performance marked an important milestone in China’s automotive evolution and set the stage for a new generation of global-ready carmakers.

Current Models

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