infiniti

A brief history about infiniti: Infiniti is the luxury division of Nissan, created in 1989 to bring Japanese precision and craftsmanship into the world of premium automobiles. Conceived as a response to the growing demand for high-end vehicles in the United States, Infiniti entered a market already dominated by names like BMW, Mercedes-Benz, and Audi, as well as fellow Japanese newcomers Acura and Lexus. From the very beginning, Infiniti’s mission was clear—to blend advanced engineering with a distinct sense of refinement and innovation.

The brand’s first model, the Q45, was an ambitious statement of intent. It featured a powerful 278-horsepower V8, four-wheel steering, and an active suspension system—technologies that were rare even among its European competitors. Yet despite the engineering excellence behind it, Infiniti struggled at launch. Its initial marketing campaign leaned heavily on abstract, Zen-inspired visuals, often showing the car only briefly, if at all. While artistic, the ads failed to communicate the sophistication and performance of the vehicle to consumers, resulting in disappointing early sales.

Learning from this misstep, Infiniti quickly regrouped. The company refined its advertising strategy and focused on what truly mattered: creating luxurious, high-performance vehicles that spoke for themselves. Subsequent models, such as the elegant M30 coupe and later the G35 and G37, helped redefine the brand’s identity. These cars offered dynamic handling, sleek design, and the kind of craftsmanship that rivaled Europe’s best, allowing Infiniti to establish a loyal following among driving enthusiasts and luxury buyers alike.

By the late 1990s, Infiniti expanded into the SUV segment with the QX4, a refined and capable model based on the Nissan Pathfinder. It was one of the first true luxury SUVs on the market, arriving just as the segment began to surge in popularity. The move marked a turning point for the company, demonstrating its ability to combine utility, comfort, and sophistication in a single package.

Infiniti’s attention to design and detail became one of its hallmarks. Every curve, line, and surface reflected motion and elegance. Even the Infiniti badge was designed with meaning—it depicts a road stretching into the horizon, symbolizing a journey without limits. This philosophy of endless pursuit continues to define the brand’s evolution and approach to innovation.

Entering the new millennium, Infiniti reemerged with renewed energy and a clear direction. The G-series sedans and coupes positioned the brand as a legitimate rival to German performance luxury cars, while the FX SUV introduced a bold fusion of sport and practicality. These models showcased Infiniti’s growing confidence in blending power, technology, and design into a cohesive identity.

In the years that followed, Infiniti expanded globally, reaching new markets across Europe, China, and the Middle East. With over 230 dealerships in 15 countries, the brand has continued to grow, adapting to shifting consumer demands while maintaining its focus on innovation. Infiniti’s engineering breakthroughs include the self-healing Anti-Scratch Advanced Paint (ASAP) and the Around View Monitor, which gives drivers a 360-degree view of their surroundings—both technologies that highlight the brand’s commitment to intelligent luxury.

Today, Infiniti stands as a symbol of refinement, performance, and forward-thinking design. Its cars embody a balance of elegance and emotion, bridging the gap between artistry and technology. What began as Nissan’s bold experiment to challenge the world’s best luxury automakers has matured into a global marque recognized for its relentless pursuit of perfection and its ability to make every journey feel infinite.

Current Models

Browse through this infiniti’s current models below and explore their specifications