Honda

Brand History

Honda Motor Co. was born in a Japan still recovering from the devastation of World War II. The country’s industry was in ruins, and the demand for affordable mobility was urgent. In this challenging environment, Soichiro Honda saw an opportunity to rebuild not only machines but also hope. In 1948, he founded Honda with the goal of creating accessible and efficient transportation for a nation that needed to move forward. His first creation was simple yet revolutionary: a bicycle fitted with a small engine. This innovation marked the beginning of what would become one of the world’s most successful automotive and motorcycle companies.

By the late 1950s, Honda’s ingenuity and ambition had already propelled the company beyond Japan. In 1959, Honda opened American Honda Co., becoming one of the first Japanese manufacturers to establish a foothold in the United States. The brand’s reputation grew quickly, fueled by its reliability and engineering excellence. Honda’s early motorcycles, such as the Super Cub, became global icons, leading the company to become the world’s largest motorcycle manufacturer by the 1970s.

As the company transitioned into automobile production during the 1960s, Honda faced an uphill battle against American giants. Early cars like the N360 and S600 were small and efficient but struggled to gain traction in markets dominated by large vehicles. The turning point came with the launch of the Honda Civic in 1972. Designed for a global audience, the Civic combined compact design, fuel efficiency, and durability. During the oil crisis of the 1970s, Honda’s innovative CVCC engine met strict U.S. emissions standards without the need for a catalytic converter, making it both cleaner and cheaper than competitors.

The success of the Civic opened doors for Honda’s next milestone, the Accord, introduced in 1976. Larger and more comfortable, it appealed strongly to American consumers and became one of the best-selling cars in the United States for decades. In 1982, Honda became the first Japanese automaker to build cars in America, opening its Marysville, Ohio plant. The company’s expansion continued with factories in Alabama, South Carolina, and Georgia, solidifying its role as both a Japanese and American success story.

Honda’s dedication to precision and performance extended naturally into motorsport. Throughout the 1980s, the company became synonymous with innovation on the racetrack, particularly through its involvement in Formula 1. One of the most legendary chapters in its history came through its partnership with McLaren and Ayrton Senna. Beginning in 1988, the collaboration between Honda’s engine engineers and Senna’s unmatched driving skill produced a series of dominant seasons. The McLaren-Honda MP4/4, powered by Honda’s turbocharged V6 engine, won 15 of 16 races in the 1988 season, helping Senna secure his first World Championship. This partnership continued through the early 1990s and established Honda as a leader in engine technology and precision engineering.

Beyond racing, Honda sought to elevate its road car lineup with performance and luxury. In 1986, the company launched Acura, the first Japanese luxury brand in North America. Models like the Legend and Integra set new standards for refinement and reliability, forcing established European and American brands to take notice. The company continued to innovate through the introduction of the VTEC engine in 1989, a system that allowed variable valve timing for better performance and fuel economy. This technology became a cornerstone of Honda’s engineering philosophy, blending power with efficiency.

Entering the 21st century, Honda reaffirmed its commitment to sustainability and innovation. The company pioneered hybrid and hydrogen-powered vehicles, including the Insight and FCX Clarity, proving that environmental responsibility could coexist with performance. It also invested heavily in safety technologies, developing advanced driver assistance and pre-collision systems that would become standard in modern vehicles.

Today, Honda remains one of the world’s largest engine manufacturers, producing over 14 million engines per year for motorcycles, cars, and equipment. Its continued participation in Formula 1 and other racing series maintains its reputation for excellence and innovation. The legacy of Soichiro Honda and the spirit of collaboration with icons like Ayrton Senna continue to define the brand as a symbol of precision engineering, racing passion, and relentless pursuit of progress.

Current Models

21 models

Discontinued Models

41 models
HONDA Civic Tourer

Honda Civic Tourer

2013 – 2017 Medium
HONDA Accord Coupe

Honda Accord Coupe

1994 – 2016 Coupe
HONDA Accord Crosstour

Honda Accord Crosstour

2009 – 2016 Crossover
HONDA CR-Z

Honda Cr-Z

2010 – 2016 Compact
HONDA Clarity

Honda Clarity

2007 – 2014 Medium
HONDA Fit EV

Honda Fit Ev

2012 – 2014 Mini
HONDA Accord Tourer

Honda Accord Tourer

1993 – 2012 Medium
HONDA Civic 3 Doors

Honda Civic 3 Doors

1972 – 2011 Compact
HONDA Element

Honda Element

2003 – 2011 Large MPV
HONDA FR-V / Edix

Honda Fr-V / Edix

2004 – 2011 Medium MPV
HONDA Accord Euro

Honda Accord Euro

1998 – 2010 Medium
HONDA Airwave

Honda Airwave

2005 – 2010 Medium MPV
HONDA S2000

Honda S2000

1999 – 2009 Roadster & Convertible
HONDA Stream

Honda Stream

2000 – 2009 Medium MPV
HONDA Mobilio

Honda Mobilio

2001 – 2008 Large MPV
HONDA That's

Honda That'S

2002 – 2007 Mini
HONDA HR-V 3 Doors

Honda Hr-V 3 Doors

1999 – 2006 Medium SUV
HONDA MDX

Honda Mdx

2003 – 2006 Medium SUV
HONDA Accord Type R

Honda Accord Type R

1998 – 2005 Compact
HONDA Avancier

Honda Avancier

1999 – 2003 Medium
HONDA Civic Aero Deck

Honda Civic Aero Deck

1998 – 2001 Medium
HONDA Logo / Fit

Honda Logo / Fit

1996 – 2001 Mini
HONDA Shuttle

Honda Shuttle

1995 – 2001 Large MPV
HONDA Prelude

Honda Prelude

1979 – 2000 Coupe
HONDA CRX Del Sol

Honda Crx Del Sol

1992 – 1997 Compact
HONDA Beat

Honda Beat

1991 – 1996 Roadster & Convertible
HONDA Legend Coupe

Honda Legend Coupe

1988 – 1996 Coupe
HONDA Concerto

Honda Concerto

1990 – 1994 Compact
HONDA Civic CRX

Honda Civic Crx

1988 – 1993 Compact
HONDA Civic Shuttle

Honda Civic Shuttle

1987 – 1993 Compact
HONDA Jazz / City

Honda Jazz / City

1983 – 1986 Mini
HONDA Accord 3 Doors

Honda Accord 3 Doors

1976 – 1985 Compact
HONDA 1300 Coupe

Honda 1300 Coupe

1970 – 1973 Coupe
HONDA 1300 Sedan

Honda 1300 Sedan

1969 – 1973 Compact
HONDA N360

Honda N360

1967 – 1972 Mini
HONDA N600

Honda N600

1969 – 1972 Mini
HONDA S800

Honda S800

1966 – 1970 Roadster & Convertible
HONDA S800C

Honda S800c

1966 – 1970 Coupe
HONDA L700

Honda L700

1965 – 1967 Large
HONDA S600

Honda S600

1964 – 1966 Roadster & Convertible
HONDA S500

Honda S500

1963 – 1964 Roadster & Convertible

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