acura

A brief history about acura: The Japanese have a knack for engineering and resilience, almost like modern-day phoenixes. After bouncing back from the devastation of World War II, they rebuilt their industries from the ground up, eventually becoming a powerhouse in the global auto market. And in 1986, Japanese engineers dropped a game-changer—the launch of Acura, Honda’s luxury division. This was their way of throwing down the gauntlet against Western automakers.

Acura wasted no time making an impact. Early models quickly grabbed a big chunk of the U.S. car market, proving that Japanese brands could do luxury just as well—if not better—than their American and European counterparts. Car buyers were hooked, embracing these stylish, high-tech alternatives that filled a gap American brands had overlooked: affordable luxury.

Born as Honda’s premium brand, Acura hit the U.S. with just two models: the Legend and the Integra. But those two were enough to shake things up. Seeing Acura’s success, other Japanese brands jumped in—Toyota rolled out Lexus, and Nissan introduced Infiniti, setting the stage for an all-out luxury showdown.

Acura had already won over U.S. drivers with the refined Legend sedan and the sporty Integra, but they weren’t done yet. Just four years in, they dropped a bombshell—the NSX. Standing for "New Sports eXperimental," this mid-engine marvel was a direct challenge to high-end European sports cars like Ferrari and BMW. And the best part? It offered supercar performance at a much lower price. To top it off, the NSX was the first production car made entirely from aluminum, proving Acura wasn’t just about luxury—they were about innovation too.

But the ‘90s weren’t all smooth sailing. Acura stumbled with some questionable design choices and struggled to keep its lineup fresh. By 1996, they ditched the iconic Legend and Integra names in favor of a new alphanumeric naming system that left customers scratching their heads. Around the same time, some Acura models started looking suspiciously like Lexus knockoffs. Even with power boosts—like the 3.5 RL (formerly the Legend) packing over 200 hp—the brand felt like it was losing its edge.

Fortunately, the slump didn’t last. As the new millennium rolled in, Acura got its groove back with a wave of redesigned models. The 1999 Acura 3.2 TL was a major comeback, going head-to-head with the Lexus ES, Infiniti I30, and BMW 3 Series. It didn’t dominate the competition, but it won a lot of fans thanks to its perfect mix of luxury, sportiness, and reasonable pricing.

Not long after, Acura expanded into the SUV world with the MDX, further solidifying its presence. Since then, the brand has kept evolving, rolling out faster, smarter, and more advanced vehicles. Acura has even gone global, entering the Chinese market just a couple of years ago and making plans to break into former Soviet territories by the end of 2008.

From its humble beginnings to shaking up the luxury car scene, Acura has proven time and again that it’s here to stay. And if history has shown us anything, it’s that they always find a way to bounce back—stronger than ever.

Current Models

Browse through this acura’s current models below and explore their specifications